SARA KAIYALA

Molly Moon’s Data Visualization

Role: Concepting, Design, Illustration

With a mission to stay on top of what ice cream flavors make their customers the happiest, Molly Moon’s analyzes ice cream sales data to determine when and if menu changes need to be made. Below, you’ll see an example of how their team analyzed data from two “always” flavors and one seasonal flavor to help grow sales and ensure that customers’ favorites are at the ready. It was my job to bring that story to life through a fun and engaging data visualization that was featured in our Microsoft Office Small Business Stories campaign.

Havenly Infographic

Role: Concepting, Image Selection, Design

Havenly, an online interior design company, was featured in our Microsoft Office Small Business Stories campaign. We created a variety of content pieces to tell its story, one of which is this customer journey infographic that I designed which includes data collection points that Havenly uses to improve the customer experience and grow its business. This piece also provides tips to the Microsoft Office small business audience looking to learn from a successful and established small business.

Role: Concepting, Design

The Microsoft Global Demand Center (GDC) had been creating the majority of its interactive and static e-books and infographics in-house and were looking for an agency partner to take over the majority of the content creation. The GDC approached POSSIBLE to create a few pieces to “test” us out. I concepted and designed the Office Enterprise infographic below which was one of the pieces that was key to POSSIBLE winning the business.