MICROSOFT GDC CONTENT

Role: Art Direction

The Microsoft Global Demand Center (GDC) had been creating the majority of its interactive and static eBooks in-house and were looking for an agency partner to take over the majority of the content creation. When POSSIBLE won this business, it was full steam ahead. As the art director on the GDC business, I partnered with our creative director and UX lead to oversee the branding, UX, and design for all the interactive and static content for Dynamics 356, Office 365, Microsoft 365, Azure, and Digital Transformation. We worked on as many as 60 projects at one time and created more than 250 assets per year. We were constantly refining UX and design for the best possible outcome for our end user and client. Below is a very small sample of the content that I’ve art directed and been deeply involved in producing.

DYNAMICS 365 POWER APPS

Our Dynamics client came to us looking for a modern, no-frills awareness and consideration piece that would be engaging and interesting for the end user. Keeping this top of mind, we created a site with a fair amount of white space, full-bleed photography, and illustrated statistics to catch the user’s eye. To keep the experience simple yet visually appealing, we implemented animations and parallax scrolling.

Dynamics 365 Power Apps interactive e-book full site layout. Click here for the live site. — *Dynamics 365 Power Apps interactive e-book full site layout*

Dynamics 365 Power Apps static e-book. — *Dynamics 365 Power Apps static e-book*

MICROSOFT 365 REMOTE WORKERS

We were tasked with creating an interactive e-book about remote workers to generate net-new leads. Our client wanted an experience that looked very different from anything created thus far, so we purposefully stayed away from photography. Armed with statistics and compelling facts, we created an infographic-like experience using the M365 color palette, bold text and large, playful illustrations to keep the user engaged to our final CTA. The end result was well-received by our client and the M365 brand team and paved the way for more project work.

Microsoft 365 Remote Workers interactive e-book full site layout. — *Microsoft 365 Remote Workers interactive e-book full site layout*

Close-up view showing site excerpts. — *Close-up view showing site excerpts*

DYNAMICS 365 SALES

When our client came to us wanting a modern, clean, simple, and responsive experience for the Dynamics 365 Sales interactive e-book, we were all in. Using the new Dynamics 365 branding, we created a fresh and contemporary site and made sure that all interactions served a purpose, making the experience more user-friendly, accessible, and understandable.

Dynamics 365 Sales e-book homepage

Introduction

Better leads - carousel state 01

Better leads - carousel state 02

Uncover insights

Build relationships

Conclusion

Dynamics 365 Sales static e-book. — *Dynamics 365 Sales static e-book*

MICROSOFT OFFICE ENTERPRISE

Role: Concepting, Image Selection, Design

The Microsoft Global Demand Center (GDC) had been creating the majority of its static e-books in-house and were looking for an agency partner to take over the majority of the content creation. The GDC approached POSSIBLE to create a few pieces to “test” us out. Working closely with the Office Brand Team, I concepted and designed the Office Enterprise static e-book below which was one of the pieces that was key to POSSIBLE winning the business. The Office Brand Executive Creative Director at the time, distributed and presented my e-book to agency partners and internal Microsoft teams as the preferred style and layout to aspire and adhere to.